Knorr - Goodness Calendar | Digitas Liquorice

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Insight

For busy families, making sure mealtimes are as healthy and nutritious as possible is a full-time job in itself. And while research shows that families desperately want to eat healthily, finding the time to plan ahead is the main hurdle stopping them from doing so.

Idea

Knorr, together with WhatsForDinner.co.za, decided to hack an everyday tool to make meal planning a whole lot simpler – your digital calendar. By syncing your phone's calendar with our Knorr app, we transformed daily reminders into mealtime inspiration. A fully customisable menu in the form of prompts and reminders. Making sure you don't forget to make the next mealtime a healthy one.