whatsfordinner - Bring the Heat

Creative
Design
Strategy
Media
Social media
Technology
Brand experience
CRM & Loyalty

Insight

whatsfordinner brings daily recipe inspiration to South Africans, with Unilever’s product range of course. In winter 2022, they wanted to increase signups to their website, so it was time for us to think of something new and season-relevant.

Idea

With cold, winter nights in mind, Bring the Heat came about. The campaign featured a downloadable e-book full of deliciously warm, winter recipes to bring the heat to South African households. Social media posts, YouTube Bumpers and web banners directed users to the site where they had to sign up to download the Bring the Heat recipe e-book.