South African Tourism – The Great SA Sale

Creative
Design
Strategy
Media
Technology
Social media
Brand experience
CRM & Loyalty

Insight

After the Covid-19 pandemic, there was a major concern regarding local tourism in South Africa. Although there was a spike in international travel, domestic travel saw a much slower increase.

Idea

We launched a travel week initiative known as The Great South African Sale, which was driven on social media. With a few industry partners, we negotiated deals across the country from a variety of tourism establishments, experiences and locations, which allowed us to offer discounts and packages for sale to South Africans – thereby encouraging local travel.