Hellmann's Dinner in the Dark
Unilever

Hellmann's Dinner in the Dark

Insight
In South Africa, daily electricity blackouts or 'loadshedding' has become a frustrating norm. More often than not, going dark during dinner time. Hellmann's wanted to assist their loyal fans with simple ways to eat well, even when there's no electricity to cook with.
Idea
Introducing Dinner in the Dark, simple and delicious recipes that don't require power to serve up something yummy. We leveraged real-time data of when loadshedding was about to strike to warn consumers while providing them with an easy dinner solution. We even went as far as to create a custom De'Light that runs on the power of potatoes to shine a light on how easy, and tasty, Dinner in the Dark can be.
Hellmann's Dinner in the Dark
Hellmann's Dinner in the Dark
Hellmann's Dinner in the Dark
Hellmann's Dinner in the Dark
Hellmann's Dinner in the Dark
Hellmann's Dinner in the Dark
Digitas Liquorice