Knorr - Takeaway Takeover

Knorr - Takeaway Takeover

It's too easy to eat badly. The convenience of fast food has quickly ruined our diets. With obesity endemic in South Africa, Knorr wanted to find a way to make eating better even easier than Uber Eats.
Using AI and image recognition, we used the constant, ever-present frequency of junk food advertising to create a new way to eat better. We scraped the data (pixels) off every fast food brand's advertising we could find to feed to our AI and then used their media as our own. Now, every time one of our consumers were tempted by the allures of fast food marketing, they simply had to open their camera to be able to order a healthier Knorr alternative.
Digitas Liquorice